How to Build Brand Awareness with Custom Signs

Ever wonder why it is easy to recall what a company name is and the product it sells based on having seen an image or logo? Consider the McDonald’s golden arches, the Nike Swoosh, or the Mercedes Benz three-pointed star as prime examples. This is because successful companies recognize the inherent value in generating brand awareness, which is the extent to which the brand is recognized by potential customers and correctly associated with a particular product or service.

A custom sign is one of the most seamless ways to bring your company name to life and improve brand awareness. Incorporating a logo into your custom sign will help draw in potential clientele, help produce brand recall, and improve market perception. The icon of your business sets the tone for consumer outlook and company persona, so it is important to take the following into consideration when determining what image you want displayed.

1. Who Is Your Target Audience?

Because your name (and consequently your sign) is oftentimes the first visual a potential customer sees, it is important to cater understand who your target audience really is. What preferences do they have, why do they buy your products/services. What kind of demographics and psychographics create your typical customers. These answers should help define what logo and sign should be created. For example, if your company is one that offers a luxurious and aristocratic product, your custom sign should not be haphazard and immaturely created. It would be an incredible disservice to choose a design that has a casual feel. Focus on determining what your image is, then move to establishing that image through a sign that matches your company’s brand.

2. What Are You Trying To Achieve?

Aside from the conveying the name of your company, it is important to consider what it is you want your potential customers to take away after having seen your sign. Your sign should evoke a response. Call for an estimate? Like your Facebook page? Greater brand awareness? A feeling? Knowing the answers to questions like these will help you better design your logo, sign and objectives for your marketing strategy.

3. How Are You Different From Your Competitors?

When customers or potential customers look at your sign, they should be able to both identify your company and separate you from your competition. Often a good sign and logo will subconsciously reinforce the client’s morals and values by recant why your company is par above the competition. Consider the stylistic elements of your sign (appealing colors, defining lines, etc.) that can (and should) evoke positive feelings in your patrons (think of the Gerber baby or Pillsbury Doughboy). Ultimately, your sign should help to positively separate you from other businesses in your customers’ minds and leave them thinking of you the next time they are in need of your product or service.Whatever your business may be, a high-quality custom sign can help you draw in new customers, develop greater brand awareness, and define your business. To find a sign that best fits your business’s needs, view our gallery for some ideas or call us today to see how a neon sign can improve your business image and marketing efforts.